During my time managing social media for Uptown Cheapskate, I successfully grew their average post reach from 200–700 views to a consistent 3,000–5,000 views per post over just 3 months—a growth of over 600%.

In my first week,

In one week, I quickly grew Uptown Cheapskate’s followers. Before, the account gained 5 to 10 followers every few days. After using my strategy with two reels, it gained 20 to 30 followers in the same time. Views and engagement also increased by 43.5%, showing better online presence and audience interaction. I was able to achieve this by figuring out to optimize audience based on their desired demographic.

Follower Count

For context: My first reel was posted on Jan. 25. Data was pulled directly from Instagram analytics & insights from Jan. 2024

Engagement

After posting my first reel, Uptown Cheapskate’s reach grew significantly, with 1,000 followers and 28,400 non-followers viewing it. This shows my ability to engage beyond the current audience and being able to figure out their algorithm to optimize account growth and outreach.

Reach

68.5% were from ads the company placed on my reels. Data is pulled directly from Instagram analytics from Jan.22 2024
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