Uptown Cheapskate Reels

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This was the first reel I made for them that made them go from an average of 700 views to 2k- 3k views per reel.

My goal for this reel was to promote a weekly deal they were having for coats and boots in a fun and engaging way.

My goal was to show the diversity of outfits available in store while hopping on a trend at the time.

In the city of Lancaster, annual awards for the best retail store get a plaque, and I created a short promo on how to vote and why you should vote!